Has cable ended the golden age of presidential television?
Publication information:
Matthew A. Baum and Samuel Kernell. 1999. “Has Cable Ended the Golden Age of Presidential Television?”. The American Political Science Review, Vol. 93, Iss. 1, Pp. 99-114.
Abstract
Baum and Kernell's investigations find that cable television but not political disaffection has ended the golden era of presidential television. Both presidents and the broadcast networks have begun adapting strategically to this new reality in scheduling presidential appearances.